About Us


East-West Healing Arts Institute is a school for therapeutic massage specializing in the integration of Eastern and Western modalities. Our 800-hour program is designed to be completed in 10 months.

We offer a thorough course of study that we believe is unmatched in its breadth and scope. Our program includes structured classroom lecture as well as hands-on experience. We are here to provide you with a foundation for a truly holistic practice.

East-West Healing Arts Institute began in 2000 with just a few students gathered in a small Madison, Wis. storefront. Since then we have moved to roomier quarters in a professional office building and many, many students have passed through our doors. Most have gone through our complete course of Eastern and Western massage theory and practice and begun a new chapter in their lives with their new career in therapeutic massage. Many have been professional massage therapists with years of experience in Western styles, who came here to learn the Eastern perspectives and bodywork modalities. Nearly all of our graduates have successfully applied for national certification (Nationally Certified in Massage Therapy and Bodywork (NCMTB) with the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB)).

We believe that while massage therapy is simply a career choice for some, for others it is a calling. We have found that students who choose East-West tend to be deeply committed to learning healing arts so that they can use their entire beings to help others. They want to learn Eastern and Western approaches and techniques so that they can learn as much as possible of what there is to learn in the wide world of holistic health. We are proud to be a part of the learning journey of these individuals.

Our Philosophy
East-West Healing Arts Institute is built on the premise that body, mind, and spirit form an interconnected, inseparable system, and that true healing can only take place when all three are addressed. That’s why our logo is made up of the Chinese characters for these three concepts: body, mind, and spirit. Therapeutic massage and bodywork has been used for thousands of years as a powerful tool for healing, and can have a profound effect on the whole being of both the client and the practitioner.

Mission Statement
Through the commitment and extraordinary experience of highly qualified instructors and through techniques that have proven effective healing agents over the centuries, this school is dedicated to training each student to integrate and utilize their entire being in helping others.

In practical terms, by employing structured learning sessions along with clinical experience, the student is able to practice treating patients while learning a professional demeanor and attitude.

The purpose of our institution is to assist students in broadening their knowledge of the diverse massage techniques available and to teach students to complement modern western medical knowledge with traditional eastern techniques.

We are committed to the following goals

Our commitment to our students
  • Assist learning by making learning an accessible, winning, and relevant experience.
  • Actively promote student success.
  • Assist in career success through community service, job-search strategies, and career planning.
  • Work on continually improving the curriculum to meet evolving health care needs.
  • Support graduates with ongoing continuing education.
Our commitment to the community
  • Promote the benefits of massage therapy in order to increase awareness and acceptance of the profession.
  • Graduate massage therapists who are dedicated to imroving the health and well being of the community.
  • Enhance the accessibility of massage therapy through a community-based clinical education program.